Toon Verheyen began his entrepreneurial journey as a student-entrepreneur, where he joined SINC and went on to found The Whitebox, a venture studio focused on building B2B service companies.

At The Whitebox, Toon works side by side with young, ambitious entrepreneurs to turn early ideas into real businesses — shaping business models, acquiring customers, and building the right teams and structures to scale.

Known for his analytical mindset and hands-on execution, Toon combines strategic thinking with a strong commercial focus. He is driven by concrete plans, feasible strategies, and a pragmatic, no-nonsense approach to building companies that actually work.