Peter Versieren believes that the best businesses are built with both commercial strength and societal relevance. As co-founder of Yugen, he has spent the past seven years building a gut health drinks brand from scratch in Belgium, crafting fermented beverages that challenge what a soft drink can be.

Drawing on an international career spanning large corporates, growing SMEs and a Silicon Valley startup, Peter brings a rare combination of strategic, financial and people expertise to entrepreneurship. For him, building a company is not about chasing ideas but about creating structures that allow ideas to endure.

He is driven by the belief that businesses can and should create value beyond profit alone, contributing to healthier markets, more conscious consumer choices and proving that business can be a force for good.