Bruno Van de moortel is Chief Marketing Officer at Xerius, one of Belgium’s leading organisations supporting self-employed professionals and entrepreneurs throughout their entire lifecycle—from first idea to growth and transition.

With a strong background in strategic marketing, business development, and ecosystem design, Bruno focuses on building sustainable growth models at the intersection of brand, data, partnerships, and societal impact. At Xerius, he plays a key role in shaping long-term strategy, driving innovation beyond regulated services, and developing modular ecosystems that help entrepreneurs operate with more confidence, clarity, and resilience.

Bruno has extensive experience navigating complex, highly regulated environments and translating structural market shifts—such as digitalisation, platformisation, and changing work models—into clear strategic choices. He strongly believes in the power of brands as long-term value creators and in marketing as a discipline that must balance commercial performance with trust, relevance, and responsibility.

As a jury member, Bruno brings a sharp yet constructive perspective, with particular attention to strategic coherence, scalability, customer centricity, and the ability of ideas to create meaningful impact in real-world contexts.