Planet B BV is a Belgian company fundamentally reshaping the Fast-Moving Consumer Goods (FMCG) market with high-quality, eco-conscious alternatives. The company's core mission is to make sustainable consumption the new normal by eliminating single-use plastics and harmful chemicals from everyday products.

Operating under a "Buy & Build" strategy, Planet B aggregates innovative, sustainable brands, creating a powerful portfolio that includes:

WONDR: Premium, plastic-free solid personal care (shampoo and shower bars).

KLAAAR & BRAUZZ.: Ultra-concentrated, low-waste solutions for laundry and home cleaning (e.g., laundry strips).

As a Certified B Corporation, Planet B is committed to transparency and accountability, balancing profit with purpose. They leverage a robust omnichannel distribution model to ensure wide market access. Headquartered in Belgium, the company aims to become the leading sustainable FMCG player in Europe by 2027, driving large-scale positive environmental change.